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a week ago
Walked in and was instantly greeted by the two wonderful ladies (Stella & Sam) who were so helpful making sure we knew where all the great deals were in the store! Got me set up with a room right away to try stuff on. Awesome experience. Go check it out! Cute stuff, good prices, awesome staff :)
- Allison K
a month ago
Went in for Christmas present and was pleasantly surprised by both the selection and the customer service. Rachel and Ashton helped my find a anklet that was just what I was looking for. Would go here again if looking for a present.
- Zanielle A
a month ago
I have been shopping at On The Beach since I was a kid. I grew up on South Padre Island and this is definitely my favorite store for all my beach hobbies. I've bought many decks, and surf boards from them over the year's. I currently do not live on the island but continue holiday tradition and bought my Christmas gifts recently. I had the pleasure of being helped by a wonderful woman who helped me get everything I needed. Thank you Stella for all your help! Meagan
- Meagan G

I'd Rather Be On The Beach

Welcome to On The Beach – where your beach dreams come to life! Since 1976, we've been serving beach enthusiasts like you with passion and dedication. Our store is not just a destination; it's a celebration of the beach lifestyle.With our iconic tagline, "I'd Rather Be on the Beach," we embody the spirit of those who seek the sun, sand, and surf. As pioneers in the industry, we've curated an unmatched selection of surf and beach essentials that capture the essence of coastal living. Step inside our doors and immerse yourself in a world of top-quality brands, timeless style, and unparalleled expertise. From the classics to the latest trends, we have it all. Quiksilver, Roxy, Hurley, Volcom, Reef, Patagonia, and more – these are the brands that have shaped the beach culture we love. As a family-owned business, we take pride in offering exceptional customer service. Our knowledgeable staff is always here to assist you, sharing their passion for the beach and helping you find exactly what you need to make your beach experience unforgettable. For over four decades, On The Beach has been a trusted name in the beach community. We invite you to be a part of our legacy and discover why generations of beachgoers continue to choose us. Visit us today and let us be your one-stop destination for all your beach essentials. Because at On The Beach, we believe that life is simply better by the shore.

Contact Us


Call now
  • (956) 761-1194
  • (855) 955-4576


Get directions
2105 Padre Boulevard
South Padre Island, TX 78597

Business Hours

Mon:9:00 AM – 6:00 PM
Tue:9:00 AM – 6:00 PM
Wed:9:00 AM – 6:00 PM
Thu:9:00 AM – 6:00 PM
Fri:9:00 AM – 6:00 PM
Sat:9:00 AM – 6:00 PM
Sun:9:00 AM – 6:00 PM
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